In the #DigitaleApotheke LiveTalk, MedWatcher will be presented as an innovative solution that aims to connect end customers, the pharmaceutical industry, pharmacists and other healthcare professionals. In particular, the platform is intended to provide digital support for chronic patients in all health matters. The collaboration with "FRAG DIE APOTHEKE" enables direct advice from experts from pharmacies, which promises secure information procurement for customers without the need to use Google. The key players behind this initiative, including Dr. Friderike Bruchmann, CEO of XO-Life, and Steffen Kuhnert, Pharmacist & Managing Director of FRAG DIE APOTHEKE, emphasize the importance of digitalization in the pharmacy industry to adapt the traditional business model and strengthen the local pharmacy scene in a digitally connected world.
The article highlights the massive change taking place in the pharmacy industry due to digital connectivity and the need to adapt to these changes in order to remain competitive in the coming years. The "FRAG DIE APOTHEKE" initiative is presented as a platform that focuses on building a strong, customer-centric platform to connect people with local pharmacies, answer health questions and build digital trust. The focus is always on customers and their needs, while also creating new partnerships with the pharmaceutical industry and developing new business models for local pharmacies.
