The Deutsche Apotheker Zeitung reports on the latest cooperation between the patient platform MedWatcher and the "Frag die Apotheke" initiative, which aims to provide patients in need of drug therapy with health information compiled specifically for them. MedWatcher, known for its customized health information, sees this partnership as a way to close the information gap and improve patient care. The editorial team also raises the question of how this service will be financed and discusses why pharmacies should participate in this initiative as so-called publishers.
The collaboration between MedWatcher and pharmacies is an exemplary step towards digitalization in healthcare by building a bridge between online platforms and traditional healthcare providers. By providing customized health information and incorporating pharmacies into the online health platform, a new level of patient care and education is opened up that both improves the patient experience and increases the quality of healthcare.
